The Course Creator
A low-ticket digital product with a mid-tier cohort and a handful of private clients.
- Self-paced course$497 × 1,400/yr$695,800
- Live cohort$2,500 × 180/yr$450,000
- 1:1 coaching$12,000 × 11/yr$132,000
Annual revenue$1,277,800
Seven Figure Examples
Six different ways an offer mix adds up to seven figures. Load any example into the calculator and change the numbers to fit your business.
How to Get to Revenue of $1M
| Product price | NUMBER SOLD | REVENUE | ||
|---|---|---|---|---|
| $100 | × | 10,000 | = | $1,000,000 |
| $200 | × | 5,000 | = | $1,000,000 |
| $500 | × | 2,000 | = | $1,000,000 |
| $1,000 | × | 1,000 | = | $1,000,000 |
| $2,000 | × | 500 | = | $1,000,000 |
| $5,000 | × | 200 | = | $1,000,000 |
| $6,667 | × | 150 | = | $1,000,000 |
| $10,000 | × | 100 | = | $1,000,000 |
| $20,000 | × | 50 | = | $1,000,000 |
| $50,000 | × | 20 | = | $1,000,000 |
| $100,000 | × | 10 | = | $1,000,000 |
| $200,000 | × | 5 | = | $1,000,000 |
| $500,000 | × | 2 | = | $1,000,000 |
| $1,000,000 | × | 1 | = | $1,000,000 |
The Consultant
Few clients, high price points. Retainers carry the base, projects add the upside.
- Strategy sprint$15,000 × 24/yr$360,000
- Monthly retainer$8,000 × 72/yr$576,000
- Advisory day$5,000 × 14/yr$70,000
Annual revenue$1,006,000
The SaaS Founder
Volume at small prices, with an enterprise tier that quietly does half the work.
- Starter (annual)$240 × 1,600/yr$384,000
- Pro (annual)$1,200 × 350/yr$420,000
- Enterprise$24,000 × 8/yr$192,000
Annual revenue$996,000
The Speaker & Author
Keynotes anchor the year; books and workshops fill the gaps.
- Keynote$25,000 × 24/yr$600,000
- Corporate workshop$40,000 × 9/yr$360,000
- Book + bundle$45 × 900/yr$40,500
Annual revenue$1,000,500
The Membership
Recurring revenue at scale, plus an annual live event.
- Membership (monthly)$49 × 15,000/yr$735,000
- Annual summit ticket$495 × 400/yr$198,000
- VIP mastermind$15,000 × 5/yr$75,000
Annual revenue$1,008,000
The Agency
Retainers stacked with onboarding fees and a productized audit.
- Onboarding fee$6,000 × 36/yr$216,000
- Monthly retainer$6,500 × 110/yr$715,000
- Productized audit$2,500 × 24/yr$60,000
Annual revenue$991,000
For educational and illustrative purposes only.